26622 Wed, 11/21/2012 - 11:58am
COMMERCE, Calif.–American folk artist Warren Kimble has partnered with Gibson Overseas on a ceramic tableware collection first shown at the recent New York Tabletop Show.
Drawing upon more than 50 years as a fine artist creating casual but sophisticated American folk art, Kimble’s collaboration with Gibson was hailed by retailers as tastefully positioned for the trending uptick in middle-class consumer confidence, Gibson said. “We’ve come through an election season where everyone courted the middle-class and sounded themes of traditional Americana,” Grace Saari, Gibson’s brand marketing director, said. “The imagery in Warren Kimble’s work for Gibson truly resonates with this direction. Its patriotism and charm are aspects of the American Dream that consumers find both comforting and within reach.”
Gibson also credited the positive retail response to “the proven merchandising success of Warren Kimble programs.” Kimble has licensed goods in several home furnishings categories, including furniture and home decor. “I think the dinnerware pattern names say it all,” Saari said. “Colonial Flag, Americana Barn, Coastal Breeze, Country Quartet Roosters…He selects imagery that makes us smile and feel good about where we’re headed as a country.”
Suggested retail for a 16-piece set is $49.99.