TORONTO-Gift resource Ganz has swung a deal to purchase the Noelle brand of women’s fashions, accessories, gifts and other products.
A purchase price was not disclosed in a Ganz statement. Under the terms of the deal, Noelle will continue to operate as a stand-alone company under its current management team, staff and operational infrastructure. It is based in Wilmington, N.C.
Beginning on Aug. 1, Noelle’s product line will be sold through the Midwest-CBK sales force, which Ganz acquired last year. It will be the first time that the Noelle collection will be offered by a national sales force to independent retailers, according to the Ganz statement.
Founded in 2005, Noelle offers products such as Kissing Krystals and The Riverton Wrap. At an unspecified time in the future, Kissing Krystals will be available through Ganz’s sales force.
The Noelle collections are being exhibited at the Atlanta International Gift & Home Furnishings Market, which opened yesterday. The showroom is located in AmericasMart Building 2, room 607.