STOKE-ON-TRENT, England–DeVine Corporation will distribute Royal Crown Derby’s fine bone china and giftware in the U.S. beginning Jan. 1.
The announcement was made by Kevin Oakes, CEO of Steelite International, the British ceramics manufacturer that acquired British-based Royal Crown Derby in 2012. Oakes did not address the status of Royal Crown Derby USA or its employees. Through Dec. 31, retailers can continue to place orders directly with the company. Customer service numbers will remain and transfer to DeVine Corporation after the holidays.
“This is a very exciting time for Royal Crown Derby,” said Oakes. “When Steelite International acquired the business last year we wanted to strengthen our business with a global rebranding program that includes the introduction of an exciting new range of products. Our association with the DeVine Corporation will expand our market reach in the USA.”
Tim DeVine, president of DeVine Corporation, said, “Royal Crown Derby and Steelite International were under the umbrella of the Royal Doulton Group at the time I started my career with that company. This renewed association brings me full circle. The innovative new products are well positioned to reach new customers and I am pleased to be launching the new collections in 2014.”