CHARLESTON, S.C.-Colonial Candle will open its first retail and consumer research boutique here in the fall.
The 3,000 square foot flagship store is the 103-year-old candle company’s first and only boutique uniquely designed as a combination retail and innovative consumer research destination where guests will influence the direction of future fragrances and products. Customers will have the opportunity to join the creative process, experiencing new fragrances in originally designed fragrance rooms. Their impressions will influence the direction of current and future fragrances and products, helping to ensure the success of new fragrances and formats for retailers who carry Colonial Candle products, the company said.
“For over a century, Colonial Candle has set the standard for premium candles, and for the first time, customers will take a hands-on, active role in our candle development process,” said Beth Sturm, director of brand development. “Direct consumer testing and feedback are critical to developing the best, most successful new fragrances and formats, and our retail customers will benefit from this research by receiving new items that are proven to sell before they hit stores.”