LAS VEGAS–The World Market Center Las Vegas and the Gift & Home Trade Association (GHTA) have joined forces in a strategic partnership.
The goals of the new arrangement are to boost buyer traffic at the two furniture markets here and increase membership numbers for the GHTA, according to a World Market Center statement. Under the terms of this program, World Market Center will give away 500 free association memberships to new gift buyers who register and attend the winter Las Vegas Market, Jan. 24-28, 2011. Aside from not having to pay the $100 membership fee to join GHTA, these buyers will receive a number of benefits such as access to the annual all-member conference and networking and cocktail receptions at major industry shows.
Other benefits include access to the Independent Retailers Resource Center (IndependentRetailer.com), which provides retailers with information and tools to brand and publicize their stores; and the Retailer Help Desk, which allows retailers to email questions to GHTA.