Williams-Sonoma’s West Elm to Debut West Elm Market

A grouping of West Elm Market kitchen tools

A grouping of West Elm Market kitchen tools

BROOKLYN, N.Y.-West Elm, the home furnishings retailer under the Williams-Sonoma umbrella, will launch West Elm Market, a chain of stores offering community-sourced products in the kitchen, garden, care-and-repair and personal-care categories.

The first West Elm Market, a free-standing store, is slated to open here today, with merchandise from vendors located in the Brooklyn area. The product offerings in the kitchen section will include kitchen tools, cookware and an exclusive line of modern, enameled, cast-iron Dutch ovens and pans. A 2.5-quart saucepan from Brooklyn Coppersmiths will also be on offer. The store layout also includes a cafe and a common area for community workshops.

Calling West Elm Market, “a natural extension of the West Elm brand,” Laura Alber, Williams-Sonoma’s president and CEO, said, “We are thrilled to introduce this new assortment of exclusive, expertly curated products in an innovative community store.”

West Elm will follow the opening here with Market shop-in-shops at West Elm Stores in Dallas, Los Angeles, Philadephia, New York City, Seattle, Toronto, Costa Mesa, Calif., and Nashville, Tenn. These openings are scheduled for next month. Meanwhile, the West Elm Market collection has launched on westelm.com.

Posted in News, Retail.

Last updated: October 23, 2012