Williams-Sonoma Opens First Quebec Store

       

       

SAN FRANCISCO–Williams-Sonoma opened its first store in Quebec, Canada Nov. 3.

Located at Carrefour Laval in Laval, Quebec, the new store marks Williams-Sonoma’s eighth location in Canada, and will be the first to showcase a brand new store design.

“I am thrilled to continue our expansion in Canada by opening our first store in Quebec,” said Laura Alber, president and CEO, Williams-Sonoma, Inc. “We’re excited that the Williams-Sonoma brand will pave the way in Quebec, where we look forward to joining such a vibrant culinary community.”

The new store design includes interactive features that will engage customers’ sense of taste, touch and smell, the retailer said. A newly designed, modern kitchen will be a focal point of the store, providing abundant space for chef appearances, technique lessons, and cooking classes. Demonstration stations throughout the store will allow for quick and easy access to the latest cooking tools, electrics, cookware and cutlery, enabling customers to experience and test products.

“Opening a Williams-Sonoma store in Quebec is an important milestone for our brand in Canada. It was French cooking equipment that inspired our founder, Chuck Williams, to open his first shop in 1956,” said Richard Harvey, president, Williams-Sonoma. “We are excited to become part of a city so passionate about food and culinary experiences.”

Posted in News, Retail.

Last updated: November 5, 2012