Williams-Sonoma Launches New Personalized Lifestyle Brand, Mark and Graham

Personalized wine glass from Mark and Graham

Personalized wine glass from Mark and Graham

SAN FRANCISCO—Williams-Sonoma has launched its newest direct-to-consumer brand, called Mark and Graham. A resource specializing in personalized gifts and accessories, Mark and Graham offers products with more than 50 custom monograms and creative type treatments available through both a direct mail catalog and an
e-commerce website, markandgraham.com.

Designed to be a premier destination for gift buying, Mark and Graham’s specialty shops include home decor, men’s and women’s accessories, jewelry, entertaining and bar and seasonal items, and personalization is complimentary. Products include glassware such as highballs and double old-fashioneds, cotton and linen napkins, paper placemats, cashmere throws, kitchen towels, mugs and cotton bath towels. The holiday shop, subdivided into areas for Thanksgiving, Christmas, Hanukkah and New Year’s Eve, includes such items as cookies, napkins, drinkware and more.

“I’m extremely proud to launch Mark and Graham, as it is an example of our innovative culture here at Williams-Sonoma, Inc.,” said Laura Alber, president and CEO, Williams-Sonoma, Inc. “One of the things that differentiates our company is our ability to incubate and launch new brands that can grow into substantial businesses. With Mark and Graham, our goal is to create a destination for beautiful, high-quality, thoughtful gifts that are personalized by the artful use of typography.”

Marta Benson, senior vice president of strategy and business development for Williams-Sonoma, Inc., who was part of the team that conceived the new brand, added, “For a brand to resonate with people, it has to have meaning and a sense of purpose. At Mark and Graham our mission is to help you celebrate the people in your life and to make gift giving personable and fun. The name ‘Mark and Graham’ is a play on words about creating one’s own mark or monogram. We want to share our passion for typography and design, and give customers the tools to create beautiful gifts.”

Every purchase arrives in a signature linen box with extra-wide grosgrain ribbon and a customizable gift card. All orders over $49 will be shipped for free with the promotional code FREESHIP and will arrive within five days.

Posted in News, Retail.

Last updated: November 8, 2012