BOSTON–Home furnishings online retailer Wayfair has named DwellStudio founder Christiane Lemieux executive creative director, a newly created position. In her new role, Lemieux will provide creative vision and counsel across Wayfair’s portfolio of home brands, including Wayfair.com, AllModern, Joss & Main and DwellStudio. She reports to John Mulliken, senior vice president of strategic initiatives.
“Christiane has an amazing eye for home design and a deep understanding of the home furnishings industry,” said Niraj Shah, CEO and co-founder of Wayfair. “As an entrepreneur and artist, Christiane will drive the creative direction of our home brands from a unique vantage point. She is passionate about home and offers a creative vision for the company that transcends any one style or design aesthetic.”
Lemieux began her career in fashion working as a fabric assistant for Isaac Mizrahi and then as an assistant designer of women’s woven clothing, fabric design and product development for Gap Inc. She later took a position as design director with Portico, a New York-based home company. In 2000, Lemieux launched DwellStudio, a design-oriented, lifestyle retail brand. Wayfair acquired DwellStudio in August 2013 and welcomed Lemieux to the company’s leadership team where she continued to oversee DwellStudio.
“Wayfair is breaking new ground with the development of Internet-based home lifestyle brands,” Lemieux said. “The transition of DwellStudio into the Wayfair family has been an eye-opening experience to the infinite possibilities that e-commerce brings to the home furnishings world. I am thrilled to be a part of this exciting movement to create and hone lifestyle brands across a spectrum of design aesthetics. It’s the ultimate exercise in creativity as we bring great home design and endless options to the market in a completely new way.”
Brian Thornfeldt, who was named the general manager of DwellStudio in August, manages DwellStudio’s day-to-day operations in New York and is responsible for the business plan as well as financial results.