RESTON, Va.–U.S. e-commerce spending for retailers during the November-December holiday shopping period totaled $37.2 billion, a new record, according to comScore, a research firm that tracks online shopping.
That spending total topped the 2010 holiday shopping period by 15 percent, comScore said. In addition, 10 individual shopping days during the season saw online spending surpass $1 billion. The leading day was Cyber Monday, Nov. 28, on which online spending was nearly $1.3 billion, up 22 percent from Cyber Monday 2010. Online spending on Black Friday, Nov. 25, posted the biggest year-over-year gain, 26 percent, finishing at $816 million.
Noting that spending at brick-and-mortar retailers during November and December rose 4 percent, Gian Fulgoni, comScore’s chairman, said that “it’s clear that e-commerce continues to gain market share from traditional retail due to the attractiveness of the Internet’s convenience and lower prices. Consumers were especially attracted to the deals and discounts available through digital channels, particularly free shipping, which occurred on well over half of transactions this season.”