NEW YORK-Traditional Home magazine has launched Trad Home, an online shelter publication.
Trad Home, co-created by the editors of Traditional Home and Lonny, an online shelter magazine, will post two issues this year, in May and October, and feature 100 percent original content intended for the next generation of design lovers, the magazine said.
Tradhomemag.com, which launched April 12, is centered around the “new traditionals,” with an annual “hot list” of designers to watch. The “New Trads” will be featured in both the May print edition of Traditional Home and the May digital edition of Trad Home, and the latter will greatly expand on the franchise by featuring a multi-page project by each designer or design team, according to the magazine.
Additionally, Traditional Home is partnering with online shopping destination One Kings Lane to create a series of Trad Home Tastemaker Tag Sales, beginning in June and running through early fall. Each “New Trad” designer will personally curate a room for his or her own “Trad Home Tag Sale,” offering consumers both design inspiration and the ability to buy every item in the room.
“The launch of Trad Home coincides perfectly with the vast resurgence we’re seeing in traditional design in the marketplace,” said Ann Maine, editor in chief, Traditional Home. “Everything traditional is desirable right now, and we see classic, heritage brands in every category of business re-establishing their presence, and celebrating their legacies.”