’Tis the Season for Pop-Ups

Real Simple, top; Cool Hunting, bottom

Real Simple, top; Cool Hunting, bottom

Teaming the temporary pop-up store with the holiday season presents an ideal way to reach consumers this month, and three made their way to New York City.

Real Simple magazine held its first pop-up here in Rockefeller Center (in the same space QVC had its in September). More than 90 products were available on the first level, including Jets and Giants versions of Pangea’s ProToast toaster in the section called For Him, while Krups’ Dolce Gusto Circolo K-cup coffee maker and Yedi’s Tea Tower were found in the For Home area. Shoppers who wanted to support a cause as well as buy stuff, the section Gifts that Give Back included a special edition Water.org blue bottle from Camelbak.

Real Simple offered more than products, as free makeovers and goodie bags could be had upstairs, as well as appearances and book signings by such celebrities as Tim Gunn and Jessica Seinfeld. But acting quickly was key, as the shop was only open from Dec. 1 to 6.

Locally sourced gifts are what’s available at the Cool Hunting pop-up, located in the Gap’s gallery space next to the Gap’s Fifth Avenue store. Through Jan. 2, the store will offer such fun items as an exclusive ceramic banana sculpture from Jonathan Adler, a Sing Sing orange dinner tray, a ceramic salt and pepper set in the shape of an avocado, a Modo chandelier and Amy Sedaris’ “Simple Times: Crafts for Poor People.” To complement the in-store experience, the shop has a number of events planned as well, including Jambox DJ shopping nights, personal shopping help from Cool Hunting editors, a Casa Dragones tequila tasting, and a Sedaris book signing.

And for those with wanderlust—and limited storage space—there’s the Module R pop-up on Atlantic Avenue in Brooklyn. The owners—who offer wall decor through the firm A.R.T.—claim it’s the only store in existence that offers all things modular for the home, from cookware to coat racks to kids’ products. Running through Jan. 9, the pop-up was a perfect way to test the area, as the firm plans to have a permanent location and online presence eventually. More than 100 brands are available, including Kartell, Menu, Cappellini, Karlsson, Naef and Seletti.—Andrea Lillo

Posted in Blogs, Retail.

Last updated: December 14, 2010