MINNEAPOLIS–Target will unveil a new, smaller-format store, the first of which will open in Seattle in 2012, according to various press reports.
The new format for Seattle will measure 90,000 square feet, and will be the first example of an urban prototype that will range from 60,000 to 100,000 square feet. Beyond Seattle, the retailer plans to open in 10 other markets in cities such as San Francisco and Baltimore in the next few years, according to the reports.
The typical Target store now measures from 125,000 to 180,000 square feet.
The urban format represents Target’s strategy to open in urban markets with stores that fit each site. The press reports said this will be a “mini-Target” that will focus on daily essentials and offer fashion and home furnishings as well.