NEW YORK–Home furnishings such as furniture and appliances will be on the holiday shopping lists of 13 percent of consumers, according to a study conducted by Accenture, the global management-consulting firm.
According to the company’s annual Holiday Shopping Survey, this result compares to 17 percent of participants who put home furnishings on their holiday lists last year, and 13 percent who did so in 2009. The top shopping categories in this year’s survey were gift cards (for stores, restaurants, music and so on) at 57 percent, and apparel at 54 percent.
Also, 72 percent of consumers said their holiday shopping would be “careful” and “controlled.” At the same time, 88 percent of the respondents said they would spend the same or more than in 2010, and 71 percent of the participants who earn more than $100,000 expect to spend more than $500 on gifts during the upcoming season.
Discount stores will remain the top holiday shopping destination, but their place at the top is somewhat shakier than last year. Seventy-three percent of the participants said they would shop at a discount retailer this year, compared to 81 percent last year.
In addition, Black Friday will be a less important shopping date this time around. Forty-four percent of the respondents said they are likely to shop on Black Friday, compared to 47 percent in 2010 and 52 percent in 2009.