HOFFMAN ESTATES, Ill.-Sears Hometown and Outlet Stores has been cited with a Customer Engagement Award from online publication Retail TouchPoints in the category of interactive in-store campaigns.
The award recognized the company for its campaign that integrates its in-store and online shopping experiences at its Sears Outlet stores. Each pilot store has 23-inch touch-screen panel tablets throughout the stores, on which shoppers can research available products and make buying decisions at each screen. The tablets draw product information directly from the Sears Outlet e-commerce site to create an omnichannel look and feel, with up-to-date inventory allocation that pertains to the exact store where the customer is shopping.
J.J. Ethridge, vice president of supply chain, technology and integrated retail for Sears Hometown and Outlet stores, said, “With this integrated campaign, customers don’t need to go home for further research or to review customer feedback. It’s all in the store with added live interaction with our sales associates.”