WABAN, Mass.-Sam’s Club earned a “very strong” mark from the 2012 Temkin Loyalty Ratings, a study of consumer loyalty to large companies by Temkin Group.
The survey rates loyalty by examining the likelihood of consumers to recommend a company, the reluctance of consumers to switch away from a company and the willingness of consumers to purchase additional products and services from companies. Sam’s Club finished with a double-digit loyalty-rating lead over the industry average for retail, according to a Temkin Group statement. The research was based on a survey of 10,000 U.S. consumers conducted this past January.
The study, the second of this type conducted by Temkin Group, also found that retailers are among the top three industries in terms of the strength of loyalty ratings, along with grocery chains and fast-food chains.