BOSTON–Rue La La (www.ruelala.com), an online lifestyle shopping destination, is launching DressingRoom, a series of Boutiques that brings to life one stop shopping inspiration for personal style. Beginning in May, these Boutiques will bring fashion and home decor together into one all-inclusive shopping experience. Highlighting particular looks or themes preppy, boho, and contemporary Rue La La’s DressingRoom will give members access to inspiration from necklaces to vases, and linens to maxidresses to bring this style to their closets and living rooms.
Like a stroll through a digital store dedicated to a favorite look, all fashion and home items will be featured together for easy, cross-channel style inspiration. DressingRoom furthers Rue La La’s commitment as a lifestyle shopping destination, giving members the confidence to express their style in all aspects of their lives, with themed inspiration boards, how-to content and more incorporated with Boutiques. The series will kick off on May 9, featuring “Bright & Bohemian”, followed by “Minimalist Whites” and then “Weekend Casual” throughout the month of June.
“Our members’ personal style does not stop in their closets, it touches all areas of their lives,” said Robin Domeniconi, chief marketing officer of Rue La La. “The DressingRoom makes lifestyle shopping easy and fun. Showcasing fashion and home elements together inspires our members to embrace their personal style on every level, from the perfect dress to the perfect pillow. Style is not siloed, and shopping for it should not be either.”
Fashion brands including Free People, French Connection, Elizabeth and James, and Max Mara, as well as interior brands including Safavieh, Pangea and Skyline will be featured within the “Bright & Bohemian” launch boutique, embodying a carefree, boho spirit across both fashion and living categories simultaneously.