NEW YORK—A session of free roundtables will take place at the Licensing International Expo next month.
The discussions are scheduled for June 15. The topics include:
•“What Makes a Merchandisable Property?”, hosted by J.J. Ahearn, manager director of Licensing Street
•“Tying Licensing into Event Marketing,” led by Pete Canalichio, founder of Licensing Brands Inc.
•“Measuring the Success of a Licensing Program,” presented by Lou Ellman, founder of Royalty Zone
•“Working with Retail,” hosted by Bob Traub, senior vice president of licensing for the Americas with Chorion
The Licensing International Expo, managed by the International Licensing Industry Merchandisers’ Association, will take place from June 14-16 at the Mandalay Bay Convention Center in Las Vegas.