WASHINGTON—U.S. retailers will make 2011 a year of expansion in their store counts both domestically and overseas, according to a report from the National Retail Federation’s NRF Foundation and KPMG, the tax, audit and advisory firm.
In the report’s survey of 318 retail executives, 41 percent of the participants said they plan to expand in the United States this year, up from 25 percent in the same survey from last year. Also, 25 percent said they will expand abroad, up from 21 percent one year ago.
In addition, 58 percent of the respondents said cost reduction and containment will be a primary focus for their companies, down from 81 percent last year. Sixty-nine percent identified mobile e-commerce and m-commerce as a key strategic initiative for 2011, up from 28 percent a year ago.
“It’s quite obvious retailers are anxious to put the recession behind them and build upon their customer-service initiatives, enhance their mobile platforms and even grow their footprint,” said Katherine Mance, executive director of the NRF Foundation.