NEW YORK–Spikes in prices for food and fuel have provided a booster to daily-deal websites, according to a survey by consulting firm Accenture.
In the poll, which queried nearly 1,000 people across the nation on their shopping plans and use of daily-deal sites, 37 percent of the respondents said they now subscribe to these sites, citing concerns about food fuel prices. Among the most likely demographic groups to use their memberships on daily-deal sites to save money are households earning at least $150,000 a year (54 percent) and consumers between the ages of 18 and 24 (47 percent). Nearly two out of five daily-deal-site subscribers also told Accenture that they are using these sites more often now than a year ago.
“The daily-deal craze is still strong, especially with young consumers and people with higher incomes who can make their purchases right away,” said Tom Jacobson, senior executive, pricing and profitable strategy for Accenture. Retailers must incorporate deal sites into their channel strategies to reach these consumer segments, Jacobson added.