WEST CHESTER, Pa.-Matthew Goldberg has been named senior vice president of global market development for QVC.
In his new role, Goldberg is responsible for the company’s efforts to drive its growth around the world. He will assess and choose priority markets, identify and evaluate potential partners, build and execute launch plans, and move new business to operational mode under its own leadership team. He reports directly to Mike George, QVC’s president and CEO.
Goldberg’s position had been vacant for the past two years. Up to that time, it was held by John Thomas, who later became chairman and CEO of QVC Japan.
Before joining QVC, Goldberg was CEO of Lonely Planet, where he drove the company’s geographic expansion into China, India, Brazil, Russia and markets, through partnerships and local operations. Recently, he facilitated the sale of Lonely Planet to a private investor.