FORT WORTH, Texas-Pier 1 Imports has officially launched its new e-commerce site, pier1.com.
The new portal is a fully redesigned website whose centerpiece is the “Pier 1 To-You” feature, in which site visitors can buy products online and have them shipped directly to the location of their choice within the continental United States. Other options include “Pier 1 To-Go,” which debuted in June 2011 and which allows shoppers to pay for selected product offerings online and pick them up at their local U.S. Pier 1 store without incurring shipping charges.
A Pier 1 statement also said the redesigned site offers easier navigation of the retailer’s product assortment while retaining Pier 1’s “treasure hunt” feel. Also new on the site are the “Get Inspired” and “Learn How” sections, which offer editorial content on design and decor.
The statement added that the new site’s launch supports Pier 1’s continuing evolution into a multichannel retailer. Alex Smith, president and CEO, credited “the hard work and dedication of our associates…as well as the commitment of our external business partners, who together played an integral role in the superior execution of this project.”