SAN FRANCISCO–PBteen will open its first store on the west coast in the Westfield Galleria at Roseville tomorrow, July 14 at 10 a.m. and will celebrate the opening with a Rock My Room! sweepstakes for a chance to win a $2,500 room makeover.
“We are thrilled to bring our first PBteen store to the west coast. Our loyal customers will now have the opportunity to interact with our products and experience our quality first-hand,” said Janet Hayes, president of PBteen and Pottery Barn Kids, part of the Williams-Sonoma brand portfolio. “We are excited to join Roseville and the surrounding Sacramento community and share the PBteen brand with local teens and parents.”
The store will showcase PBteen’s new back-to-school assortment as well as new bedding, accessories and gifts. The store is anchored around the PBteen Design Lab, two computer stations where teens and their parents can create a dream room on the monitors and see it come to life on one of two 55-inch television screens overhead. Customers can also create a Wishlist while shopping on PBteen.com in the design lab, first by selecting their favorite items, then writing notes about each selection, and finally sharing their wishes with friends and family on Facebook.