WASHINGTON-The average American consumer will spend $137.46 on Easter-related purchases this year, 5.3 percent less than last year, according to the National Retail Federation’s Easter Spending Survey.
Conducted for NRF by Prosper Insights & Analytics, the survey estimated that total Easter spending will reach $15.9 billion. Fewer Americans (80.3 percent versus 83 percent last year) will celebrate the holiday as well, according to the survey’s findings.
Matthew Shay, NRF’s president and CEO, said that although it appears that Americans will be cautious in the Easter spending, retailers are anticipating that the arrival of warmer weather will put consumers into a spending mood. “As one of the biggest holidays of the year, retailers are looking forward to increased customer traffic in stores and online, and will roll out promotions on everything from garden supplies and patio sets to apparel and grocery items, as they help their customers prepare for the holiday,” Shay said.