Meijer Debuts Katie Brown Home Line

       

       

GRAND RAPIDS, Mich.–Meijer plans to launch a new collection of home products created by Katie Brown, the lifestyle expert and national television personality.

The retailer said the line is slated to launch at all 191 Meijer stores this month. It encompasses two groupings, the Orchard collection and the Northern Shore collection. The initial rollout will include kitchen textiles, tabletop products, patio furniture, outdoor decor accents and gardening tools.

By late September, Meijer will add bed and bath products and home decor products to the Katie Brown line. For the holidays, it will introduce holiday-themed ornaments, stockings, skirts, tabletop textiles, accent tableware and other home decor products.

Brown is an author, syndicated columnist and host of “Katie Brown Workshop,” the PBS series.

Posted in News, Retail.

Last updated: March 29, 2010