NEW YORK–Partnering with Eegoo Cultural Industry Investment Co., Ltd., a leading cultural and innovative products operator in China, global materials consultancy Material ConneXion has announced plans to open 10 locations in China by 2017, with the first in Beijing this October. Next year it plans to open locations in Shanghai in March 2012 and Guangzhou in the third quarter of 2012.
“China is a vital and obvious next step for us,” said George M. Beylerian, founder and CEO, Material ConneXion. “We are excited to gain a foothold in this rapidly evolving market and believe that together with our new partner Eegoo, there is tremendous potential for Material ConneXion to help drive innovation in China.”
Material ConneXion is a consultancy as well as a library of innovative and sustainable materials and processes.
“China’s cultural and creative industries are at a very exciting turning point right now,” said Zhong Cong, CEO of Eegoo. “We believe strongly that Material ConneXion’s unparalleled materials expertise and global insight will be crucial to helping Chinese creative culture become more competitive and influential in the international market.”
Michele Caniato, president, Material ConneXion, added, “Our extensive presence throughout China will dramatically increase our ability to help clients around the world source Chinese materials close to their manufacturing. In such a large and complex market, on the ground insight is essential. We’ll be able to provide our clients with the intelligence and support they need to manufacture in the most efficient ways possible.”
Material ConneXion will open its sixth location, in Istanbul, Turkey, next month.