NEW YORK–Marimekko will open 20 shop-in-shops in Crate and Barrel locations throughout the United States and Canada over the next three years.
The shop-in-shops will debut this spring in four Crate and Barrel stores: on Madison Avenue here and in Chicago, Los Angeles and San Francisco. A Marimekko e-commerce “shop” will also launch on the Crate and Barrel website, crateandbarrel.com, later this year. The two initiatives are part of a three-year extension of Marimekko’s collaboration with Crate and Barrel, which began in the early 1960s.
As part of this agreement, Crate and Barrel will have the exclusive rights to retail Marimekko’s home-textiles products throughout the United States and Canada.