MENOMONEE FALLS, Wis.–Kohl’s has appointed Michelle Gass to the newly created position of chief customer officer, reporting directly to Kohl’s Chairman, President and CEO Kevin Mansell.
Gass, who will join Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on kohls.com and the customer’s total omnichannel experience, the company said.
Prior to joining Kohl’s, Gass spent more than 16 years with Starbucks Corporation in a variety of senior leadership roles, including global strategy, marketing and category management. Most recently, Gass was president, Starbucks Europe, Middle East and Africa, overseeing and growing company and licensed operations across 36 markets and 1,900 stores.
“I am extremely pleased Michelle is joining the Kohl’s leadership team,” Mansell said. “She comes to us with a track record of success and the experience, skills and imagination to lead and accelerate Kohl’s omnichannel efforts, as well as develop new strategies to move our consumer engagement in new directions. I fully expect this to be the start of an exciting journey to drive new growth for the company across all of our business areas.”