MENOMONEE FALLS, Wis.-Kohl’s has debuted a new branding campaign centering on the word “Yes”—“a philosophy that has been part of the company’s DNA for decades,” according to a Kohl’s statement.
The campaign includes television commercials which began running yesterday. It also encompasses in-store materials and visuals on the company’s website (kohls.com) and throughout all broadcast, digital and social channels.
On the social-media sites, the retailer is giving the opportunity for shoppers to share their personal “Yes” moments using #FindYourYes on Facebook, Twitter, Pinterest and Instagram. The TV ads can also be viewed on YouTube.
“We know that every day, people have a choice,” said Michelle Gass, Kohl’s chief customer officer. “We celebrate choosing ‘Yes’ and we want to empower our customers to embrace ‘Yes’ in their daily lives. We want to inspire our customers to find their ‘Yes’ at Kohl’s.”