IKEA to Launch its 2012 Catalog in August

Torva broccoli soft toy

Torva broccoli soft toy

CONSHOHOCKEN, PA.–IKEA is set to release its newest catalog in August, which will include reduced prices on many popular items, an expanded emphasis on sustainable practices and new collections, including a kids’ line called Torva.

Among the items that IKEA has lowered prices on are its popular Billy bookcase, which will now retail for $49.99 instead of $59.99; the Tobias chair, now $79.99 instead of $99.99, and the Jansjö floor/reading lamp, now $29.99 instead of $69.99. It also expanded such categories as LED lighting.

The new catalog will also debut the Torva collection, which encourages kids to think about the environment and sustainability. Having launched as a book — “Heroes in the Vegetable Patch” — in April, the collection now includes textiles that include the characters of the book and have a vegetable patch theme, such as broccoli and carrot decorative pillows.

“Whether looking for solutions to save time or money, create space for family, or to be more sustainable, IKEA is committed to helping meet various design needs and dreams by making one’s space do more,” said Marty Marston, product public relations manager, IKEA U.S. “As the life improvement store, our goal is to provide tools, products and solutions, at an affordable price, to help our customers address their unique challenges and to better enjoy life at home.”

Posted in News, Retail.

Last updated: July 20, 2011