HGTV Mag to Launch Next Week

The new HGTV Magazine

The new HGTV Magazine

NEW YORK–The first test issue of HGTV Magazine, a new home/lifestyle publication from Hearst Magazines and HGTV, will hit newsstands nationwide on October 4.  The magazine is geared towards “homeowners, real-estate lovers, renovation aficionados, and HGTV fans alike and will provide unprecedented access to HGTV’s stars,” according to a statement from Hearst.

HGTV Magazine’s initial distribution will be 350,000 copies and its cover price will be $3.99.  A second test issue is planned for February/March. Sara Peterson, formerly of Coastal Living, is the magazine’s editor-in-chief. Jeanne Noonan Eckholdt, executive director, Hearst Home Group, will serve as acting publisher for the test issues.

“Creating a home should make you feel happy,” Peterson said. “HGTV Magazine focuses on fun decorating, easy makeovers, and real-life household advice on everything from laundry to lightbulbs—and we talk to homeowners in a lively, conversational way.”

“Hearst has done a spectacular job of bringing the HGTV brand to life in print,” said Jim Samples, president, HGTV. “This is a new kind of magazine for people who are passionate about their homes. All of us at HGTV, especially our star experts, are excited to participate in this project.”

Posted in News, Retail.

Last updated: September 27, 2011