NEW YORK—HFN magazine has entered into a partnership with WGSN’s newly launched homebuildlife online trend service, at wgsn-homebuildlife.com, on global home furnishings and interiors.
The exclusive arrangement, which is now in place, allows for an information exchange between the two resources, and readers and users from each entity will have access to information on the other’s site. HFN is the only U.S. media partner for homebuildlife.
“HFN readers will now be able to see the extensive international trend and product information on the homebuildlife site,” said Warren Shoulberg, editor-in-chief and associate publisher of the magazine. “It’s one more resource that positions HFN as the only online and print medium covering the entire home furnishings industry. We’re so glad we could provide this bonus to our readers.”
WGSN is an international source on style and design and has primarily focused on the apparel industry with some home and interiors coverage. With its homebuildlife launch, it will now feature extensive information on home furnishings and design from around the world.
“Homebuildlife.com is a natural follow-on to the success of www.wgsn.com,” said WGSN in a statement announcing the deal. “By partnering with the most recognized and respected b2b publishing brands in home interiors and furniture, we are not only demonstrating the caliber of our powerful trend forecasting tool, but are also providing an unparalleled audience an exclusive glimpse into its capabilities.”