OMAHA, Neb.-Hayneedle.com is now offering its complete line of home furnishings on Zillow, the real-estate information website.
The two sites have reached a marketing agreement which will give Zillow site visitors the ability to browse Hayneedle’s entire home furnishings line “alongside utility estimates and other home expenses,” according to a Hayneedle statement. The home site has reached similar agreements recently with eBay and Rakuten, an international merchandise website, which have added Hayneedle products to both of their sites.
For the Hayneedle catalog, Zillow has expanded its module for visitors to its site and its mobile applications, giving access to the Hayneedle line. On both eBay and Rakuten, Hayneedle furnishings are featured on special “stores” designed specifically for shoppers.
Brian Moen, Hayneedle’s chief marketing officer, said the three agreements bring Hayneedle products to millions of new customers. “This is an opportunity to introduce new customers to hayneedle.com and provide them with home furnishing options for an entire home or single room,” Moen said.