BOSTON-Rue La La has added the title of CEO to Steve Davis, who is the online retailer’s president.
Davis succeeds Ben Fischman, who founded Rue La La in 2008 and who is stepping down from this role. Davis has been president since 2010. Michael Rubin, the company’s chairman, remains in that post.
Fischman said, “We founded Rue La La five years ago to offer consumers the most engaging online retail experience, and I leave the company in the hands of Steve and a brilliant team who share and will continue in that vision.”
Prior to joining Rue La La, Davis served in executive positions at GSI Commerce, the most recent being president of GSI International.