DALLAS-The Container Store has introduced Pop!, a customer engagement program of “Perfectly Organized Perks,” at its 66 stores nationwide and on its website.
Members of the Pop! program will be able to earn $15 Pop! Perks throughout the year, and will be rewarded with surprises including special offers, exclusive event invitations, product reviews and others. The program will also provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project. Shoppers can enroll for free at any of the stores or online at containerstore.com/pop.
Melissa Reiff, The Container Store’s president and chief operating officer, said the retailer’s customers wanted a loyalty program that provided more communication and “more ‘hugs.’ Our aim is to make Pop! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store.”