NEW YORK–Macy’s has launched a new bridal campaign, “Weddings with Clinton Kelly,” providing big-day advice and resources for couples.
Starting this month as “Wedding’s Best Man” for Macy’s, Clinton Kelly, the former co-host of TLC’s reality series “What Not to Wear” and current moderator for ABC’s “The Chew,” will lend his lifestyle, fashion, entertaining and etiquette expertise through a new online hub, macys.com/weddingswithclintonkelly. As part of the campaign, one couple also will win a $10,000 registry courtesy of Macy’s and a trip to New York City to shop with Kelly.
The guide features a comprehensive collection of articles and videos to help build a wedding registry, including tips on choosing the right flatware and fine china, bedding, and kitchen essentials. Kelly’s fashion advice, for which he is known, also will live on the site, covering topics such as how to accessorize the gown in smart ways, big-day beauty tips and how to dress for all the big events coming up – from engagement parties and showers to the bachelorette and rehearsal dinner.
Since 2005, Kelly has offered his fashion expertise and style secrets to Macy’s customers through special events, online content and other venues. “I’m thrilled to partner with Macy’s on this program, and hopefully we’ll make checking off the big wedding day to-do list easier,” Kelly said.