ASHEVILLE, N.C.–Biltmore’s licensing division has launched a boutique website with licensing partner Belk. The site allows consumers to shop for Belk’s Biltmore branded offerings and learn more about the inspiration behind those offerings.
“Belk and Biltmore have enjoyed an outstanding partnership and we are delighted with the continued growth and development of our Biltmore business,” said Chris Eliason, vice president of product development for Belk, in a statement. “Our Biltmore products have resonated with Belk customers across the South and also with our online customers at Belk.com. They love the timeless styling and updated design of the merchandise that captures the essence of the Biltmore Home experience.”
Tim Rosebrock, vice president and general manager of Biltmore’s licensing division, said Belk continues to design beautiful products for the Biltmore brand, and has “been consistently committed to promoting the Biltmore brand and tradition of comfort and luxury it embodies. The launch of this site is an excellent addition to what has been and what will continue to be a valued partnership for Biltmore’s licensing division.”