CHARLOTTE, N.C.–In its first charity sale of the year, Belk, Inc. said it raised more than $5.3 million for nearly 8,000 nonprofits across its 16-state footprint. On Saturday, April 27, the four-hour semi-annual shopping event served as a fundraising tool for participating organizations that sell $5 tickets to their supporters. The department store offers special in-store discounts on purchases during the event.
“Giving back to our community has been a Belk tradition, and our charity sale is one of our favorite ways to positively and directly impact each community that we serve,” said Jessica Graham, vice president, communications and community relations for Belk.
Last year’s charity sale supported nonprofits such as March of Dimes, American Cancer Society and Special Olympics, among others. In 2012, Belk raised more than $10 million for charities during its two charity sales.