CHATSWORTH, Calif.–Pacific Coast Lighting has appointed Nicolette Reyes as associate brand manager, where she will be the liaison between the company and its brand partners. She will also work with online marketing and advertising departments to produce advertisements and catalogs.
“The experience and talent that Nicolette brings will add a great deal of value to Pacific Coast Lighting by maintaining and growing our brand partner relationships, as well as bringing new creative ideas with enthusiasm and energy,” said Clark Linstone, president and chief financial officer.
With nine years of marketing experience, Reyes was previously with the skincare industry, where she was involved with public relations and new product development, packaging and creative design, and lead campaigns and contests to create product awareness.