NEW YORK–For next week’s International Home + Housewares Show, Leifheit will show exclusively in McCormick Place’s North Hall, building on its partnership with laundry and storage company Household Essentials in booths N8513 and N8715. Leifheit formerly showed its line of kitchenware, storage and cleaning products in South Hall.
Leifheit said it will use the funds previously designated to the South Hall booth to focus on marketing and brand-building events at point of sale, and in-store demonstrations, high-impact displays and other events are planned for this year. Leifheit’s brands include Leifheit and Soehnle.