FRANKFURT, Germany–Fox Run Brands launched Bakelicious, a new brand built on fun, colorful baking tools and gadgets, at the Ambiente fair here earlier this week.
A New York-based design firm helped create the line, with special attention to stacking and nesting possibilities, said Sean Leonard, president. The initial line, which contains a lot of cupcake-related items, includes things like a cupcake carrier shaped like an egg carton; a non-electric hand mixer shaped like a cupcake and designed for children’s hands; a pull-string sifter; a baker’s tool set on a stand; a collapsible cake pop stand and the tools for cake push pops.
Bakelicious will be unveiled in the U.S. at the International Home + Housewares Show in Chicago next week.