NEW YORK—Global Views has raised $8,200 for Gift for Life, the charitable organization for the gift, stationery and home decor industries, through a campaign the company started in October. For every Climbing Man—the decorative wall product from Global Views of a man scaling a wall with a rope—sold at wholesale from October through January, the company made a donation to Gift for Life, which raises money for DIFFA: Design Industries Foundation Fighting AIDS.
“We are pleased to support Gift for Life and their mission with this program,” said David Gebhart, co-founder and CEO of Global Views. “We encourage the industry to assist this organization continue to help more people receive the services and education they need.”
“Thanks to Global Views for their strong spirit of generosity,” said Leslie Nathan-Street, chair of the Gift for Life board. “We are humbled by their continuing support and their creative approach.”
Global Views was recently honored with the Design for Life award at the 2013 Party for Life gala in New York City.
Companies wishing to create similar cause-related marketing programs may contact Gift for Life’s Stu Teller, at 617-504-0950 or stu@rightanglestrategies.com [1]