FRANKFURT, Germany–Messe Frankfurt is highlighting new mobile and interactive devices, including a smartphone application, to make navigating next month’s Ambiente fair here easier.
Visitors to the fair, which takes place Feb. 15-19, can book their admission tickets in advance online at https://tickets.messefrankfurt.com [1]. Online tickets are 27 percent cheaper than those bought on site, according to Messe Frankfurt, which owns and runs the show, and online ticket holders do not have to register on arrival. They also include a free pass to public-transport services operated by RMV public-transport authority.
The Ambiente Navigator 2013 smartphone app, which is available for iPhones or Android-based devices and can be downloaded for free from the Apple App Store or Google Play, offers information about exhibitors, events, products and locations. There is also an interactive hall plan which enables attendees to easily find an exhibitor location. The show’s website, http://ambiente.messefrankfurt.com [2], includes City Tips, compiled by the Ambiente staff, that include culinary and shopping suggestions for the evening hours. The website also offers information about travel packages, child care at the fair and transportation details.