MIAMI–Imusa has debuted its new website, imusausa.com, which now allows visitors to share items on social media and find national retailers that feature Imusa products, plus other features.
“Imusa and technology have grown tremendously since our last website redesign,” said Manny Gaunaurd, president of Imusa. “Eighty percent of shoppers are now digitally engaged with brands in some way. With our new site, Imusa will continue to be at the forefront of consumer engagement.”
Rachel Gutierrez, the Imusa marketing manager who led the project, added, “The new website sports a very clean, contemporary, open feeling. Features such as “Let’s Be Amigos” offers easy social sharing options. Our extremely popular Imusa Cooking School is much more prominently featured, making it so easy for visitors to connect with our Celebrity Chef tutorials and delicious featured recipes.” Over the last several years, Imusa has added more than 300 new products.
“Imusa values customer engagement,” Gaunaurd said. “Imusa users are a passionate group and they look to us to guide them on their ethnic culinary journey. One goal of the redesign was to enhance our ability to share helpful information about a product, cooking technique or recipe since ethnic cooking is new to some home cooks...By improving online consumer interaction with this new website, Imusa is enhancing the opportunity to build even richer relationships with retailers, consumers and shoppers.”