TUALATIN, Ore.–Kai USA Ltd. has launched a new website, www.kaiusaltd.com [1], to support its Kershaw Knives, Zero Tolerance Knives and Shun Cutlery brands. While the brands all come under the Kai USA umbrella, the site for each brand has its own unique look and feel.
The new site provides more detailed product information, integrates with social media, offers branded blogs, a press section, and a dealer resource section for each brand, and enables the visitor to purchase products online, the company said.
“We are pleased to be able to offer this advanced website to our customers,” said Jack Igarashi, chief of North American operations, Kai USA Ltd. “The new site will provide an enhanced customer experience, the engagement of social media integration, and the convenience of online purchasing.”