HIGH POINT, N.C.-Mark Hobson has been promoted to president of Colonial LLC, the mattress display and branding specialist.
The position is a new one for the company. Previously, Jim Keever Sr., Colonial’s chairman and CEO, had been handling the responsibilities of president. Keever remains in his post, and Hobson reports to him.
Hobson is now responsible for expanding and implementing Colonial’s sales, marketing, operations and business strategies. He leads all client functions as the company seeks to grow both domestically and internationally.
Hobson joined Colonial in January 2011, and had been serving as senior vice president of sales and marketing. Prior to then, he had spent more than 25 years with Sealy in various sales and marketing positions. His career also included serving as bedding buyer with Jordan Marsh, and in consulting as managing director of the Greensboro, N.C., office of Sandler Training.