PARAMUS, N.J.–This Sunday, The Rug Importer will have a co-starring role on the E! Entertainment show, “Ice Loves Coco,” the reality television show that documents the marriage of rapper and “Las & Order: SVU” star Ice T and his wife, Coco Austin. Called “Baby Got Hurricane Heels,” the episode will air at 10 p.m. on Sunday, Dec. 23, 2012, and then repeat again on Dec. 24, 2012, and in January.
Austin was in search of red carpeting for her New Jersey townhouse’s dressing room and bathroom, and heard about The Rug Importer from her friend and interior designer, Vanessa Deleon.
“Vanessa is one of our customers and we were delighted that she recommended us to Coco,” said Syed Hussaini, vice president of The Rug Importer. The show’s directors called Hussaini a few days before the shoot earlier this month to prep him for the episode. He had a number of red carpet samples to show Austin, who ended up choosing a richly textured wool product from Nourison.
“We had lots of samples to show her and she liked a lot of the designs,” said Hussaini. “She was terrific to work with.”
For the five-minute “carpet store” segment, filming took about four hours, but the staff of The Rug Importer felt it was worth every minute.