CLEVELAND—Come January, at the Dallas International Lighting Market, Hinkley Lighting will debut a new advertising campaign, its new catalog, an expanded showroom and more than 230 introductions. The company will also host a market party on Friday, Jan. 18, 2013, in its Trade Mart showroom, #3210.
The company debuted its new 17,500-square-foot showroom last January during the show, and which has increased by another 1,500 feet for this one. Featuring the company’s three brands—Hinkley Lighting, Fredrick Ramond and Hinkley Landscape Lighting—the showroom will also feature enhanced technology throughout the space, including multiple iPad and iPhone charging stations. On Friday, Jan. 18, starting at 6 p.m., the company welcomes back the Dallas-based band Identity Theft for its market party.
The new 2013-14 Hinkley and Fredrick Ramond catalog is 25 percent larger than last year’s, at a total of 620 pages, and corresponds to the launch of its new “Life Aglow” campaign, which brings lighting, design and fashion together and hopes to inspire and excite customers who are researching and purchasing lighting. Fashion now influences interior design by inspiring the colors, shapes and textures that create the mood and atmosphere of one’s home, the company said, and Hinkley embraces the design philosophy that the consumer can merge together the lighting, furniture, art, colors and accessories she loves into an environment that defines her personal style. The national advertising campaign will launch with the January/February issue of Elle Décor, and will continue with ads in other consumer print and digital shelter publications, as well as trade media, throughout 2013. A new, two-minute “Life Aglow” video will debut at the show.
The company celebrated 90 years in business last year, and recently debuted its This is Hinkley video (http://youtu.be/vUVvDM0tIjU ), an overview of its heritage and vision for the future.