NEW YORK-Nespresso has debuted the second phase of its television advertising campaign, featuring Penelope Cruz, the Oscar-winning actress.
Titled “The best cafe. Yours,” the campaign includes a 30-second spot ad starring Cruz, along with digital, social-media and print components, and a new website, nespresso.com/whatelse. The ad is made its first appearance on U.S. prime-time and cable networks yesterday, and in Canada on Dec. 3. It features Cruz relaxing at home as her friend prepares a cappuccino on a Nespresso Lattissima Plus machine, which prepares espresso drinks at the touch of a button.
Nespresso debuted its first TV ad campaign in April of this year.