NEW YORK–One-third of Americans will be shopping on the upcoming Black Friday, according to a survey conducted by WSL/Strategic Retail.
In a report titled “Home America Shops Black Friday,” WSL said Americans who plan to shop on Black Friday consider it the best single day for holiday sales, although it’s not as good as it used to be. Eighty percent of shoppers said shopping on Black Friday means they are able to get their holiday shopping done early, and 80 percent also said Black Friday is a good time for them to buy things for themselves. More than three-fourths of shoppers said they shop to get in the holiday spirit, and 60 percent said shopping on Black Friday is a tradition for them.
On the negative side, 78 percent of shoppers agree that the crowds in the stores on Black Friday have become too crazy. Two-thirds of shoppers said they get better deals online on Cyber Monday than they do in the stores on Black Friday.
Candace Corlett, president of WSL, said Black Friday shopping has changed. “The notoriety for best bargains is slowly diminishing,” Corlett said. “A remarkable 88 percent of Black Friday shoppers are now aware that they can check promotion prices online beforehand to see if it’s worth making the trip.”